Three in a Row for Credit Unions as they top the Ireland Reputation Index 2025
30 April, 2025For the third consecutive year, Credit Unions have topped the Ireland Reputation Index 2025, earning the title of Ireland’s most reputable organisation. This consistent recognition strongly reflects the trust, community focus, and ethical values that credit unions are known for.
Ranked first, the Credit Unions topped the annual ranking for the third consecutive year with an Excellent reputation score of 82.4 – one of just two organisations to achieve an excellent score this year. The organisation also ranked first in three out of seven key drivers of reputation – Citizenship, Conduct and Workplace as well as taking first place when the public were asked if they would Give them the Benefit of the Doubt in a crisis, Welcome them to their community and Recommend their Company. They were perceived to be the most Down to earth, Fair, Flexible, Genuine, Sincere and Straight forward organisation amongst the 100 studied.
What Is the Ireland Reputation Index 2025?
The Ireland Reputation Index 2025, conducted annually by The Reputations Agency, surveys over 5,000 members of the Irish public. It evaluates 100 of the country’s largest and most recognisable organisations across more than 100 factors, including brand purpose, environmental impact, trust, respect, and social responsibility.
This year, credit unions secured an impressive reputation score of 82.4, placing them in the ‘Excellent’ category. Here is the full list of top-ranked organisations:
| Rank | Organisation | Reputation Score |
|---|---|---|
| 1 | Credit Unions | 82.35 |
| 2 | An Post | 80.75 |
| 3 | Boots Ireland | 79.52 |
| 4 | Aer Lingus | 78.73 |
| 5 | Lidl Ireland | 78.65 |
| 6 | Bord Bia | 78.62 |
| 7 | Dunnes Stores | 78.58 |
| 8 | Toyota | 78.19 |
| 9 | Bon Secours Health System | 78.18 |
| 10 | St Vincent’s Private Hospital | 76.33 |
A Celebration of Collective Effort
At the award announcement, David Malone, CEO of the Irish League of Credit Unions (ILCU), said:
“Being voted as Ireland’s most reputable organisation for the third consecutive year is a true honour and a testament to the enduring trust and respect that members place in credit unions. This recognition highlights the critical role credit unions play in supporting communities nationwide. As we continue to grow and evolve, our focus remains firmly on fostering trust, building meaningful connections, and delivering real support to those who rely on us every day.”
Why Featuring in Ireland Reputation Index 2025 Matters
These results reaffirm the growing importance of people-focused financial services. As not-for-profit, member-owned institutions, credit unions are designed to prioritise community needs over profits.
And once again, this recognition gives us the chance to say, we’re Here For You, Always
