Credit Union voted #8 Ireland’s Most Emotionally Connected Brands

Credit Unions Make a Big Impact: Ranked 8^th in Ireland’s Most Emotionally Connected Brands

Credit unions have ranked in 8^th place in a study of the most emotionally connected brands in Ireland. The study, carried out by REDC, evaluated 177 brands for emotional recognition by measuring facial expressions. Consumer goods led the way with Cadbury in first place followed by Tayto and Brennans. Cadbury Dairy Milk has retained the title of Ireland’s most emotionally connected brand for a third year in a row. This year saw three new entries demonstrate the very potent emotional connections they have with Irish consumers, with Wild Atlantic Way, Flahavans and Credit Union coming in at #4, #7 and #8.

As a new entrant, Credit Unions have this year reached the top 10 list of Ireland’s most emotionally connected brands. For men, Credit Unions were ranked #3 in the list of most emotionally connected Irish brands. Credit Unions, ranking overall in 8^th place, were the clear leader in the financial services sector, followed by Revolut (25), An Post Money (66), AIB (109). PTSB (139), BOI (148) and Avant Money (163).

You can head more about the Red C Brand Reaction Index here.

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